This makes clicks between pages nearly instant.Īs an example, Adidas has seen impressive improvements in sales and conversion rates since moving to a PWA store. Unlike a traditional site, PWAs don’t completely reload an entire page-they’re surgical about it. Upfront, PWAs request the same amount of info as a traditional web page, but on each subsequent page click, a PWA just swaps out the parts of the page that need to change. This is why more ecommerce websites are turning to PWAs.Ī PWA headless store first loads as a static web page and then progressively becomes a “single page web application” in your browser (hence the name). Learn moreĪ progressive web app is a website served over HTTPS, in a web browser, but-because of its architecture-behaves more like a downloadable native app than a static website.
#cta-visual-fe#Stun your customers with a PWA-powered frontendShogun Frontend is the easiest way to launch a PWA for your store. Many brands like Lancôme, West Elm, and Zadig & Voltaire are turning to headless PWAs for their performance benefits, and we’ll walk you through why. And this fact-much more than their similarities to mobile apps-is what’s reshaping ecommerce. They also have huge speed and UX advantages over traditional ecommerce sites. There has been a ton of excitement around the advantages PWAs have on native mobile apps. Luckily, it isn’t your only option anymore.Įnter progressive web apps (PWAs) and headless commerce. You want to give your ecommerce site visitors the high-quality experience they deserve, no matter what device they use.īut designing and building a native mobile app is a huge undertaking on top of running your online store. If you run an ecommerce store, you’ll be familiar with the problem-the mobile web still suffers from sluggish page-load times and patchy network coverage. In an increasingly mobile-first world, progressive web apps (PWAs) are transforming the way customers interact with brands.
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